It is a type of marketing that promotes a brand, company, products and services through public events.
Communication with the audience. The events allow you to present new products and services, real estate and investment projects, to convey to customers and partners the latest news of the company, to tell and visually show the advantages of the products. Events bring businesses closer to customers and help strengthen relationships with the target audience.
Attracting customers and increasing sales. The event gathers a lot of potential customers for business development. And companies use this opportunity to advise guests, conduct marketing surveys, sell goods and services, give gifts and promo codes for upcoming purchases.
Increase brand awareness and loyalty. At meetings, representatives of the company personally communicate with potential clients and colleagues, which helps to strengthen the trust of the audience.
PR - communications. Events can be covered in the media, and guests distribute UGC content on social networks, such as photos and videos from the event. All this contributes to the formation of the brand's image and reputation.
Event marketing also creates an emotional connection between potential customers and the business. According to research results, after attending the event, 90% of participants begin to be more loyal to the company, brand, product.
Development of corporate culture. Events for your own employees allow you to rally a team, improve the atmosphere within the team and motivate people to work. For these purposes, the business conducts team building and corporate parties, organizes joint vacations in an informal setting.
Events help to solve key business problems:
In general, the events - a great way to improve your reputation, boost your brand, and increase sales in the medium term. Therefore, newcomers to the market often use event marketing to increase awareness.
Small and medium-sized businesses also successfully use events to promote their services. The opening of a small restaurant, shop, lecture or corporate master class can be an event if you find a way to present it in an interesting way and conduct an advertising campaign in advance. It's not the budget that matters, but how well your event meets the needs of the target audience.
Our team has been working for more than 7 years, engaged in event marketing in Cyprus
> 7
In our portfolio there are more 50 events in Cyprus.
> 50
Opening and promotion of the first interactive gallery in Cyprus (2017-2020), organization of art performances, business presentations, concerts, performances, children's parties
Organization of 3D mapping performance for:
> Monte Caputo Hall Limassol > Atria Music
Organization of business events for Cyprus Business Club
> Master class "Personal brand Marketing" > Seminar "Real Estate Marketing" > Digital marketing Conference
Organization of presentations for real estate, investment projects (for the Association of Innovation and Development of Cyprus, Cyprus Property Fund, Growth Point Development)
Among the most famous events
Development and holding of own events under the Max M Production brand for companies, clubs, restaurants